Very few ownership groups, in any sport, understand that in order to make money, and continue to make money, they have to spend it on their teams occasionally. That's what generates interest and brings fans to the stadiums, sells merch, etc. They have to show fans that they're willing to spend and upgrade the team. That doesn't mean blow the luxury tax out of the water, but show that they want to win. No one believes billionaires crying poverty. It's a bad look.