To tell you the truth, I kinda find that article a bit naive and targeted. Back right before the 2009 seasons started, I did a 3 part analysis, on the size of the Twins marker compared to others (using more than television ratings like this does, because, you know, if someone watches the Twins from Sturgis, is a tad different than someone watching the Twins from Hennepin and Lake.), Looking at the payroll vis a vis potential market revenue and trying to see how far could that stretch. That was the season they started with $65M payroll and their record was $71M in 2007. So, all that analysis resulted in 3 things: The Twins are (were in 2009) 21st as far as market size They could seriously sustain a $96-127M payroll in that market. (and that was in 2009 dollars) and how they could go there (highlighting 3 easy things to do) (Well they did 2 out of 3 -ain't bad, and the next season their payroll opened at $97.6M and ended at $103M, but then you know what happened.)