Unless you were the man who actually worked your ass off to do that trade. There's apparently something that stuck with Ryan about that trade or he wouldn't bring it up nearly 20 years later. I've drawn more illustrations and coded more websites than I can count in my lifetime, some of which were for multi-billion dollar conglomerates that involved months of work. On the other hand, I've also done very small drawings and websites for local businesses. My most difficult website was a sub-$1000 affair for an artist in LA. It almost reduced me to tears several times because it was so maddeningly difficult to develop and code. I nearly bailed on the project several times before deciding to stick it out. If I was to line up the hundreds of websites I've coded and said to an outsider, "Pick the hardest site to create", they'd surely go for the Duracell site, one of the Polaris sites, or any number of other national/world brands I've worked with in the past. But no, the hardest site I've ever coded is a crappy little site for an artist who never even made it in the business and gave up trying less than two years after I finished the site. Ask me which was hardest and I'll tell you it was that crappy little site almost every time. Ten years later, I still vividly remember the thing, more so than the vast majority of other, larger, better projects I've been involved with since that time. The "average person" has a very different perspective on events than the guy who actually did the work. Whereas an outsider's only basis for "best" are results, there are moments and difficulties that we will never know about, stuff that must have really stuck in Ryan's craw to bring up nearly 20 years later. The man has made many trades, both good and bad. Some shed payroll while others acquired it. Obviously, there is something about this trade that makes it spring to mind during such a question. And does this really matter? He was asked a frank question and gave an unexpected answer. To assert any kind of real meaning to this statement past "huh, must have been a hard trade to make" requires one to fill in some pretty large blanks.