Personal example. I don't own a t.v. The price of cable prohibits me getting one, if not the fact that I would also just be watching FSN and Comedy Central 90% of the time and don't like sitting through commercial breaks. But I can get comedy central online for free, without commecial breaks, and mlb.tv, as lousy a product as it is, is still cheap (and no ads obviously - although conceivably that could change). That is to say, I think a lot of the consumers you describe would not buy an individual channel package if its more expensive than mlb.tv. And if cable did somehow make a compelling sales pitch, a lot of those new subscribers will be dropping their mlb.tv subscriptions.