This is going to be a tough sell no matter what; that's obvious. Some things, particularly in the biological sciences, run so contrary to what many have been raised on the jump is enormous, maybe too much. I can certainly sympathize to the degree it takes to turn my worldview around and see things their way. Vestigial memories of a (surprisingly progressive) Catholic upbringing at least make it possible. I don't know how we're going to do it, the crossovers with music, architecture, and the other arts may be the best way to give people a sense of the emotional, as well as the intellectual, pleasures of science. That's how the ancients did it, and maybe they were on to something.