Prime is great but Amazon's video service is only available in a handful of countries and Amazon's ability to scale to those countries quickly is limited, as they offer *no* services to the overwhelming majority of the world. I like Amazon and I think they have a lot of potential but they're years behind Netflix and they can't scale quickly because they're a lot more than a streaming company. Before Video moves into a country (much less Prime itself), Amazon needs to lay the groundwork for shipping, books, and a host of other things. Netflix, on the other hand, has already started that expansion and they've done it aggressively. Prime might catch up in several years but there's a good chance it'll be too late to stop Netflix by that point (plus, Netflix's self-generated content is generally superior both in quality and quantity).