It's... okay, I guess. I'd like it better if it didn't look so much like the Coyotes logo: http://logodatabases.com/wp-content/uploads/2012/05/phoenix-coyotes-hockey-logo.jpg Their original logo is still the best, IMO. And I'd like the new logo better if they went back to the original color scheme and not that neon ****. Pro sports teams, here's a tip for your graphics departments: stop using throwaway, culturally-hot-but-soon-to-look-dated, colors in your ****ing logos. Create something iconic, something you'll use for 50 years, not a dozen. Notice how many times the Lakers and Yankees revise their logos. Pretty much every day, amirite?