The first two seasons at Target Field have been very fruitful from the Twins perspective when it comes to selling tickets in their beautiful new ballpark. In 2010 and 2011, the Twins capped their season ticket sales and it was tough to find an open seat in any section with your naked eye for most of the season. Before a new stadium was built, the organization said they needed the cash flow involved with a new venue in order to stay competitive and the team raised their payroll significantly in the first couple years at Target Field.

Target Field was built and the fans across Twins Territory responded by coming out in droves to see their new gem nestled into downtown Minneapolis. The 2010 season saw the Twins fighting for a division title and they finished the year with one of the best records in the American League. Nothing sells tickets like having a winner on the field so the first year at Target Field was very successful. Over 3 million fans attended games at Target Field in 2010 and this was only the second time the franchise had been able to reach this plateau.

With the Twins coming off a successful 2010 and most of their core players still intact, there was still a high demand for Twins tickets in 2011. Season ticket sales were renewed at a high level and for the second year in a row, the team had to cap their sales on season tickets. Unfortunately the performance on the field was far less than in 2010. So as the season went on, there were far less people occupying the seats at Target Field (even if the seats were technically sold). For the second year in a row, the Twins crossed threshold of 3 million fans. By the end of the year, there were plenty of open seats to be found across the ballpark.

During the offseason, the Twins made a variety of changes after Terry Ryan was reinstated as the general manager. One of the biggest changes was scaling back the payroll to get it closer to the $100 million mark. By the end of the 2011 season, the overall value of the team's payroll was around the $115 million mark. The front office knew that honeymoon period of fans coming out to Target Field to see the stadium was over. After a rough season, it was going to take a little bit of time to win the fans back over and bring them back to Target Field. The team planned accordingly and so far this season, their estimates seemed to be correct.

The Twins first three home series of the year should be games that are big draws for fans. The Angels, Rangers, and Red Sox are all top notch teams in the American League with star players at multiple positions. Games like this usually makes it easy to fill the seats but a person can clearly find large sections of tickets that remain unsold. Early season weather can always be sketchy so this might keep some fans away. But on a beautiful night like last night with a top opponent in town, the crowd should have been higher than it was by the time everyone filtered into the ballpark.

After nine games at home, the Twins have just crossed the 300,000 mark for attendance this season. The team has averaged 33,357 fans in their home contests but that mark is helped by the over 39,000 fans from the home opener. Besides the first home game of the year, the Twins highest attendance was the 35,854 fans at the first Saturday game of the year versus the Rangers. With a slow start by the team and some poor starting pitching performances, it is hard to imagine this number improving significantly in the coming months.

From my perspective as a season ticket holder for the Twins, it was very easy to sell tickets for the first two years at Target Field. I could have multiple seats for all 81 home games and still find a way to sell tickets to friend, family, and on StubHub. In 2010, I lived over five hours away from Target Field and I was still able to have the full sheets of tickets for all 81 home games. In the second season at Target Field, it was still very easy to sell tickets to acquaintances and on the internet. But by the last month of the season, it was hard to even give the tickets away. The demand to go and watch a team fighting to stay away from 100-losses was not out there in the Twin Cities.

Target Field is still one of the most beautiful venues at which to watch a baseball game. The food selection is amazing, the sightlines are excellent, and the ballpark experience is second to none. For the team to get back to selling out games, it is going to take having a winning team on the field. It seems like that might be a tough request in 2012 so it will be interesting to see how attendance fairs as the weather starts to warm up in the summer months.

A lot of weekday tickets do go unused during the spring because of school and such, and group sales aren't as big.

But the Twins have sold a guaranteed 2,500,000 seats for the year. That is a positive for them. Unfortuntely, 5,000 tickets are still available on a walk-up basis, and no one will touch those when seats are going for as little as $5 on StubHub, even against former sellouts like the Red Sox.

Unless the team drastically turns around, ti won't be hard to find reasonable tickets for any game, and once you get in the stadium, you can pick and choose from the empty seats to sit your butt in if the usher is preoccupied, which they seem to be a lot in most sections.

But, yes...last year we could sell our Yankee, Brewer and Red Sox tickets and basiczlly pay for ALL our other tickets. Speculators are being burned this year big time. Poor guys on the corner with the "Will Buy Ticket" signs -- why are they doing this?

If the attendance does drop, do you think they'll cut payroll again?

If the attendance does drop, do you think they'll cut payroll again?

I would say it depends on how much they think attendance will drop again. I think they anticipated this drop-off this year and adjusted payroll accordingly. They'll do the same, as appropriate, next year.

That said, it will also likely make sense to have a lower payroll because, if they trade players off, they'll have a lot of league minimum players.

The Twins have the potential to dump salary if this season goes on: Pavano, Capps, Doumit, Liriano for example, all could be gone. Marquis won't be a factor in 2013. Baker will be gone. Hell, if someone made an offer for Willingham and the Twins entered rebuild mode, it could happen.

The Twins can have a Mauer back-up in 2013 from the minors. They can make Jamey Carroll a high paid utility guy (as well as Toshi). Parmelee and Morneau can share 1B/DH duties until the Twins define a need and salary for Morneau in 2014 and beyond. Benson, Revere and pan ain't a bad outfield if push comes to show.

The starting staff IS a shambles. Diamond, DeVries, Hendricks, Blackburn, Manship perhaps, and pray for rain.

But besides Perkins, holdovers Burnett, Duensing, Swarzak and someone from the Gary/Burton/Mahoney/Wise/Waldrop quintet, the Twins have Guerra and Guiterrez as well as still Slama.

The Twins should easily hit $75 million in 2013 for payroll.

I guess we can all celebrate having a lower payroll but keep this in mind. The Twins had the 6th highest average ticket price last year. Twins Fans will continue to pay big market prices for tickets and food, at least the ones that are left.

They did poorly in 2011, so they cut payroll in anticipation that attendance would drop. And so they're terrible and it has... and so they'll need to cut it again next year, so they'll be worse, so attendance will drop more. And so on. With a new, taxpayer-funded stadium.