Or instead of a "burn the witch!" approach to ensuring journalistic integrity (which I don't think anyone has advocated in this thread- thus another strawman hereby debunked), how about holding accountable, those who write for a living to basic standards of journalism? Done simply by those of us in the public, in noting when they make a mistake. Or some like the Pioneer Press scribe with an identical job, who seems perfectly capable of holding himself accountable (or perhaps he has an editor who gave him a gentle nudge). And then they can use jokes, satire, et al, to their heart's content and everyone will be better off for reading their otherwise entertaining chatter.