It's hard to tell, but I assume you were joking. What he did was OK from a business standpoint for an unaffiliated minor league team. Since the roster is made up of has-beens, never-wases, and never-will-bes you have a very low payroll so you don't have to attract many fans to cover expenses. This also means you won't attract fans who want to see quality baseball so instead you market to people who are willing to pay to see a pig as a mascot and other kooky gimmicks. Your win-loss record makes no difference. None. This would never work in the major leagues.