The problem is that the "free market" label is being misused to defend this atrocity, much like it's mis-used to talk about health care, which is anything but a free market. Internet providers are even more monopolistic/duopolistic than their health care counterparts, though. Most Americans have no more than two choices for internet providers. In my case, I literally have one choice for true broadband service (not the FCC's badly outdated definition of the term). Comcast. That's it. That's my choice. And I live in the Minneapolis city limits. I live in the largest city in Minnesota and I have one choice. This is basically extortion on the part of the ISPs. Consumers have no choice to move carriers if their service is bad. The ISPs leverage that lack of choice into forcing companies like Netflix to pay more money to receive not "faster" but merely acceptable bandwidth speeds. The ISPs use the asinine "fast and faster" argument to defend this regulation but in reality, we all know that won't be the case. As a country, we invented the damn internet yet we receive some of the slowest average speeds of all industrialized nations. We pay more than anyone for that slow service. How do you think this is going to play out once ISPs are allowed to create a "fast" and "faster" lane? It's absurd. On top of all of that, ISPs like Comcast and Verizon also compete with the likes of Netflix, Hulu, etc. They offer their own streaming services. Do you think all of their native streaming services will be automatically granted "faster" lane access? I think that's a given. So, not only are they extorting companies like Netflix, they're also leveraging their own competing services and granting them fast lane access without additional cost, undermining competition in yet another way. A handful of companies "win" if this regulation passes. Those companies are AT&T, Verizon, Comcast, and Time Warner. Who loses? Everybody else. This is as cut-and-dry as arguments get.