To elaborate a bit further, look at the 2000s Twins and the 2000s Marlins. To some, the Marlins were more successful because they won it all in 2003. The Twins won consistently but never won it all. To some, that's a failure... but to the Twins, it was an extremely successful decade. In 2001, the Twins drew 1.78m fans. By 2010, the Twins had leveraged that decade of success into Target Field and 3.22m fans through the turnstyles (and that's not including increased merch sales, TV deals, etc.). Some of that is PR. Even with a new stadium, the Marlins struggle to retain fans (just 2.2m fans in Marlins Park inaugural season, already down to 1.7m fans last season). Sure, they won it all, but they also repeatedly kicked their fanbase in the shins by selling off the team en masse whenever ownership needed a buck. Even in their World Series season of 2003, the Marlins only drew 1.3m fans. In the decade, they never even drew 1.9m fans in a season. By comparison, the Twins had upward momentum almost every year from 2001-2010. They drew over 1.9m fans eight times and barely missed the number a ninth year. While there's more to the argument than that - the Twins and Marlins are in different situations - there is definitely a correlation between attendance (and therefore operating business revenue) and undermining your fanbase's perceptions of the team whenever it's convenient to the pocketbook. Part of that PR maintenance is dependent on how the GM does his job.