The players don't have a lot to lose here, though, the owners have all but ensured a prolonged fight. The players conceded a bunch of things while as of yesterday owners haven't made an offer that even keeps up with inflation, much less the revenue growth of the sport.
If the owners aren't even offering a continuation of the status quo in regards to payroll vs. revenue, there's no reason not to dig in your heels and wait them out, particularly if the media continues to slant this situation very much against owners, as they mostly have to this point (and for good reason).