Everything in the org is a disaster at this point. As a season ticket holder (very much in doubt to continue) I can tell you they striped the benefits to bare bones this year. Yes I got 5% more in my discounts, but they took away the benefits you sign up for a chance to get before the season starts. No more chances of a Chalk Talk, STH bobblehead, autograph signings, raising the Twins flag, on field experiences, etc. Now for any of those you either have to spend the points from the My Twins Membership thing, and anyone with a non-STH account can also get those perks.
PR is the absolute worst I've ever seen in baseball, with maybe the exception of John Fisher and the A's. Not a single one person i the org has PR skills. Not one. They need to hire a PR professional to work with them.
On field product speaks for itself. As mentioned previously in this thread winning won't change the fans perception.
I don't know that there is one answer that can repair the relationship with fans. Well yes I do know what would work but they ain't selling the team.