He might not generate $75M for a half dozen teams, or at least not the half dozen who are expected to be the top competitors. The Dodgers, for example, are already at 47k fans a game—you can’t get extra revenue other than price increases, which is a lot harder to do than to simply sell more tickets.
Also, the number from that poster was a combo of extra revenue, and payroll the Twins are about to jettison. As I mentioned, the Twins could very easily clear $50M from this years payroll for next year, and $70M isn’t a super crazy number either.
That reality, more than anything else, is what I’m speaking to. The Twins finally have something approaching a perfect storm for a mid-market team. Plenty of good young talent not yet in arbitration (Julien, Lewis, Wallner, Ober, Jeffers, Duran), solid prospects still on the way (Martin, Lee, Festa, Rodriguez, Varland, SWR), and lots of cap space. Say what you will about the Falvine Twins, but they have always spent to their budget. As such, I see 3 courses of action they can take this offseason.
1–spend their space on middling veterans to build depth (think Gallo, Bundy, Vazquez). This would be my least desired option, and unfortunately, is probably the most likely.
2–sign multiple pre-arb players to Kepler/Polanco style deals. While this would help the future payroll, it would also eliminate the possibility of additional help now, which is why I’m also not a huge fan of this option.
3–attempt to sign star players to market value deals. This is what I’ve argued for, in the most extreme way possible.