As a Nevadan now, I concur with the shortsightedness of this. First, and not that it affects most of the population centers in the nation, but the apparent need to color in every single square mile of the US with a team allegiance strikes me as obsessive rather than business-based. Do the teams in the Bay Area really believe that someone in Reno's going to slap his forehead and say "shoot! the game's blacked out, guess I'll hop in the car and drive across the Sierra to take in a game this afternoon"??? I mean, some percentage of the A's tickets do get sold to folks from around here, just as the Twins rely on buses full of Iowegians coming up for a day trip or even making a weekend of it. But it's not because the game is blacked out on teevee. It's an event when I go. And I'm more likely, not less, to attend a game in person if I've watched the year's edition of the team some, and have gotten to know and root for the players. This seems like Marketing 101 to me; guess TPTB have taken the graduate level course though.