$5/mo is not an inflated price if you already have the infrastructure built and in place, which is why I brought up MLBAM and MLB.tv in the first place. Or maybe you think MLBN gets more money than that by bundling into a $10/mo package with 12 other stations? Again, I don't think you appreciate how easy it is to pull in something like this to the MLBAM tech. They don't do it because they don't want to, not because it's not feasible or, god forbid, easy. They are sticking themselves in playing the existing game, which is a game of diminishing returns and user refusal. At some point in the near future, this is all going to implode. They could have gotten out in front of that but they're not. They continue to play this losing game of forcing users into doing things they don't want to do. Remember that MLBAM actually *broke* this idea in the early going with streaming tech in the first place (which is why they're a LEADER now), yet they're not pushing forward with it. Without MLBAM, where would we even be with sports streaming? And how many "bridges did they burn" by doing that? Do you think that networks just laid down and accepted that MLB would stream baseball games over the internet in 2002, completely circumventing the entire cable subscription network in the process? Yet MLBAM is doing just fine today, don't you think?