The only difference is MacPhail realized baseball is cyclical for small market teams. He realized you go for it when your window is open (Reardon, Gladden), and you rebuild when that window closes (Viola trade). Ryan never makes a splash either way. His goal is always be competitive, which has obviously backfired. When the window is open he refuses to add the final piece, and when the window closes, he refuses to gut it and start over. He never sells high. Imagine if those Redsox rumors were true and they were willing to take on Mauer's entire salary plus give up some top prospects how much better off this team would be. Ryan didnt even answer the phone.