Everyone seems to believe that winning is their goal...and by winning, I mean really winning...playoff bound and a true W Series contender. I believe their goal is to maximize profits. I don't think ownership gives a rat's behind about winning or losing...just about money. So they'll slap a team together, hoping they get a few more wins and are competitive in the division, so attendance doesn't drop any lower than last year, or gets a bit better, and that's that.