The yin and yang for the small market teams has to be the Twins "yin" to the Rays "yang". The Rays have generally been very, very good since 2008, (arguably) the best field manager, GM, talent developmental staff and scouting system in terms of return on investment in working from a very small revenue base and payroll. Around half their home games they get to host the behemoth draws in their AL East foes, the Yankees, Red Sox, Orioles and Jays as well as in-state rival Marlins. Yet the Tampa Bay marketing department seemingly can't even give away their compelling on-field product, apparently the "experience" in their poorly situated plastic dome and lack of imagination in selling the Rays outweighs the positive results on the field- and in a demographic area where the majority of the people have all kinds of free time and disposable retirement income to spend. The Twins marketing group are geniuses by comparison- they put one of their marketing guys, of all people, into the GM chair- and why not?- he helped get 3 million people to watch indoor baseball in an ugly, outmoded park built for football. Then they sold a dream to governmental bodies and the taxpayers to build them their very own outdoor Field of Dreams. Too much time and effort spent on selling the dream, not enough on the light-of-day reality.