I'm a bit bearish on Netflix for the next few years even though I own, dunno... $3-4k of their stock? I'd have to check. This is the way I see it playing out: 1. Netflix struggles in the short- and mid-term as everybody and their mother decides "Herp derp, we can offer our own streaming service! It'll be tops! There's no way we'll lose money supporting a team of developers and server costs (probably starting at half a million a year) because people will love the idea of paying $8/mo to stream only AMC television shows! PROFIT!" 2. These individual stations will lose their ass as they realize that unless the content is spectacular, a la carte television will not work. A few content providers will shine: Netflix, HBO, Amazon. The rest will see either diminished subscription rates (who wants to pay $8/mo for AMC?) or 2-3 month subscriptions that binge-watch everything over the past year and then cancel. Either way, it won't be enough to support the infrastructure, which is super-duper-expensive. Developers aren't cheap. The amount of bandwidth required to stream seamless video isn't cheap. 3. After all this plays out, Netflix and Amazon will continue plugging away as content providers realize they can make more money by leasing their content to an aggregate provider instead of going all Wild West and creating/maintaining their own streaming service. I could be wrong but I foresee stuff like CBS All Access being giant failures when all is said and done. If a network can't provide 4-5 stellar shows a year - which Amazon, HBO, and Netflix have shown they can do - they won't survive. And Amazon and Netflix aren't only providing great original content, they're also aggregating content from other providers. They may stumble a bit for a few years but ultimately, I see them coming out on top.