Looked at various sources. Here was the announcement: "We’re launching a new @mnlottery “Winners Circle” concept so fans at the ballpark AND watching at home can get involved! Signs are still encouraged." Essentially the MN Lottery wanted ALL of the broadcasters to get involved in the whole "circle me" schtick. The MN Lottery wanted to capitalize/expand on the popularity of the whole thing and they got greedy. They then muffed the explanation and told Bert that "Circle Me Bert" was done, and Bert got hurt and started tweeting about it. THEN the Twins/MN Lottery tried to walk-back its statement, saying: "We assert that the new 'Winner's Circle' is in addition to 'Circle Me Bert'," and that the two concepts together would involve even more Twins fans who bring signs. Then Bert had to Tweet an apology, basically saying that he misunderstood the whole deal, but at that point it felt like the damage was done. In short, Bert's little organic schtick got gobbled up by corporate greed to sell lottery tickets, they muffed the announcement, pissed everyone off, and it basically died.