You had to pay. And 60 days later, like 70% of the people who signed up for Peacock were still subscribed. That's exactly why they did it. It worked. The NFL just sold exclusive Christmas Day games to Netflix. This isn't going away. They only thing they haven't changed (for now) is that all local games air on an over-the-air affiliate. But that's only MSP for the Vikings. Not Duluth, Rochester, Sioux Falls etc.