Joe, not sure your business background, but I'd guess the Pohlad's like most look for a return on capital invested. The new $25MM came way after they committed to any capital investment of the team or the stadium. No way they factored that into their decisions. The ticket prices, concessions, somewhat local tv/radio are driven by investments the TWins make. National TV? That's driven by big market teams spending money and generating interest in the game. This is found money....like, someone just handed them a bag of money for owning a team....they literally could run like the Marlins and get this money. It's the nature of the oligarchy they participate in. As for the company the Twins run......they have fixed costs for marketing and sales....their only real variable cost is payroll. Now that MLB has put a cap on draft pick money and internationl FA money, the only real variable cost is MLB payroll. As they add $25MM in new revenue, if is isn't used on players, what would it be used on? They aren't going into a new line of business....they aren't adding a new distribution channel....they aren't adding a new anything, other than players. So, ya, this is found money. Money that has no use other than players (unless they want to put more into the stadium, but if they do that, I'd wonder about their strategy.....I doubt improvements to the stadium would return as much as would improvements to the product at this point).