The message needs to not lose the base, and energize/convince the people on the fence that the Dems are the better choice.....I don't know what that message is. Here are some options: 1. Universal Health care.....it is a bogeyman, for sure, but it is inevitable. I give this one a 1% chance of being part of the message. 2. Public infrastructure to get jobs ..... the delta here is public vs privatization. I think this will be part of the message, but is not interesting enough to get the margins moving. 3. Safety nets and "its your money"....a message about medicare and social security, it is your money, you should still get it...blah, blah, blah.....true, but not energizing. 4. Liberty and freedom for ALL.....this would be fascinating, as we seem to be back to the dems being about this, vs the GOP. I never would have guessed this 30 years ago....is this energizing? I doubt it. Frankly, I don't know what people CARE about, other than not liking or liking Trump, at this point.