This is a very different discussion than the original question. To the original point, the role of objectifying a person to sell a product is absolutely sexism AND opportunity. I cannot walk into Google and tell them I want to be their lead programmer without any modern programming experience (my last experience was in college with Visual Basic). Yes, I have the basic tools of a programmer, but I don't have the specific set of tools that someone should have. The opportunity is there for someone who does have that set of tools. Not in the same breath, but akin to the fact that while I can lift more than most models you'll ever see, you'll never see me on the cover of a magazine because the muscle I have is not "pretty" muscle. Those with the right set of muscles and a decent face will get every male modeling gig over me any day (trust me, no one wants me modeling anything, just saying!). It is a sexist opportunity in that it is a position born of demand that requires a specific set of physical attributes that not every person can attain. On the more recent discussion, I've seen Emma Watson's speech, and I was a big fan of what she said, but my takeaway might truly mess up the conversation here. I don't think we should be chastising men for noting a woman's attractiveness, just like we should not be chastising women for noting a man's attractiveness. Steps taken beyond observation and appreciation of that attractiveness (and it isn't difficult to know where the line between appreciation and unhealthy obsession is for most anyone, except maybe lawyers - I kid, I kid) are not healthy for the observer or the observed. Emma Watson had multiple websites dedicated to counting down the days until she turned 18 and was "legal". She's dealt with the poor end of things. The interesting part to me is that I work in a very female-dominated career - social work. The team of 8 that I'm a part of has nearly always had 3 guys on it during my time with the agency, and there are roughly 50 employees in the whole agency, and it has oft been the case that our 3 guys constituted half or a higher percentage of all the males in the entire agency. I've been discriminated against in my field because I'm male. I tell folks that I work in social work, and they assume I'm not intelligent enough or determined enough to work in a different, more male-dominated field. Our view of sexes absolutely has classes. Ask a room of people their response to a movie like the recent "The Fault In Our Stars", and you'll have a number of women admit they were brought to tears and the room supports them. One guy says he was brought to tears, and the snickers in the room would be audible. I'm very used to phrases like "he cries at movies, but he'll never admit to it" or "he's got a soft spot for kittens, but you'll never hear him say so" or similar things that would infer that a guy has a caring, sensitive nature about him, but that he has to hide this nature lest someone find out about it. Heck, for years I had coworkers and acquaintances assume I was gay because I was open about my feelings without covering them up. True equality of the sexes isn't about boys will be boys and girls will be girls...it's about people being people and allowing for however and whomever a person is be who they are, not some sort of defining role in the scope of gender. TL;DR /soapbox