If you want to be the face of the franchise, you have to take the good with the bad. QBs get booed for the whole team's effort, not just their's, for example. If you want the big bucks, if you want the entire marketing campaing to built around you, if you want to be the face of the team, you need to realize you are going to take the brunt of the boos and badness, along with the goodness. If he didn't want that, he shouldn't have embraced it.