The worst ever was the Hamsters in the KIA Soul. Somebody on Madison Avenue came up with this idea, story boarded the idea, presented the idea to co-workers, refined the idea, locked in the idea, pitched the idea to KIA . And then KIA... after listening to other ideas from competitors before decided: "YEAH... Hamsters driving a KIA Soul... I love it... where do I sign the contract"? What does Hamster have to do with a Car?