Madison Avenue is a strange place. With Millions of dollars on the line Not only did someone come up with the idea. That person had to convince his boss that the idea was good enough to pitch. Once Pitched... The Kickstart Energy Marketing team... not one guy or gal but a team of them... had to like the idea over all the ideas they were pitched. So the question isn't so much how did this pitch get sold The Question is... How Weird were the pitches that were turned down instead.