A marketing firm... Madison Avenue Office... A staff of researchers... Creative Artists drawing up story boards... Creative Copywriters... Marketing professionals with years of experience you would have to assume... Had a pitch meeting with Kia. On the line... A competed for advertising contract with a major company that is large enough to keep all these marketing professionals employed for awhile. The best of the best marketing firms all in competition for the contract. This Pitch meeting would be huge... The people directly involved with the pitch were probably practicing in front of their bathroom mirror while shaving and putting on lip stick knowing that major revenue was on their shoulders. in consideration of all that... I find it really strange that Rodents in a Kia Soul was the idea to pitch. Even stranger that Rodents in a Kia Soul was what Kia bought.