Data, like statistics analyzing player performance in various situations (batting averages, on-base percentages, pitching matchups), offers valuable insights. But similar to how even greats like Rod Carew strike out, data alone doesn't ensure success. Intuition, based on experience and past observations (anecdotal data), plays a role. Our brains subconsciously analyze situations and make judgments based on this data. Data analysis provides a more objective way to quantify those gut feelings. Historically, managers relied heavily on intuition due to limited data availability. However, with the rise of CRM data enrichment, teams can now gather deeper insights into player performance and potential by integrating past performance data with customer relationship management (CRM) data. This enrichment process can include scouting reports, medical history, and even social media sentiment analysis, providing a more holistic view of a player's value.