Two observations from a Twins fan afar living in Arizona.
1. The current team has no identity. It’s no longer Mauer and Morneau. The Bomba Squad has sailed away. The piranhas haven’t been seen in years. There are many other examples, but none that speak of this team. Buxton and Correa don’t spark the same. Without an identity, fans won’t gravitate to a team.
2. The price to take a family to a game now is insane. Even going solo is often more than comparable entertainment activities. The economic reality is real. You can buy Twins TV for $100 and come out way ahead, especially if there’s not much reason to see the team in person. As noted in the first point.