Jump to content
Twins Daily
  • Create Account

Do Leaked Screenshots Provide a Glimpse of the New Minnesota Twins Rebrand?


Nick Nelson
 Share

A potential leak from MLB apparel partner New Era might have accidentally given fans a glimpse of the Twins rebrand that has been teased. 

Image courtesy of Uni-Watch.com

The above image comes courtesy of the website Uni Watch, which is built around a singular obsession with sports uniforms. They note that the subtle logo redesign appeared in the Twins cap from a new "southwestern"-themed line of team hats from New Era. 

Twenty-nine results come up when you search the new theme, with Minnesota conspicuously excluded. However, it seems the Twins iteration was briefly featured, and "an enterprising fan got a screen shot of it before the link was disabled."

20221101_204417-3-672x578.jpg

Why was the Twins cap removed? The logical conclusion, and one reached by Uni Watch, is that it revealed an embargoed brand update, which can be pretty clearly distinguished in the side-by-side comparison. It's hardly a drastic overhaul, but the classic "TC" logo has been streamlined and sharpened up, with a look that hints at the more "modernized" feel that's been promised.

I will emphasize that, as author Paul Lukas noted at Uni Watch, "We can’t know with 100% certainty that this logo tweak will be part of the Twins’ new uniform package, but it seems likely." In addition to having no official verification, even if legit this is likely one small element in what's being billed as a more substantial and expansive brand update.

What are your inital thoughts on these tweaks to the traditonal "TC" lettering?


View full article

Link to comment
Share on other sites

Recommended Posts

I'm not buying it. Why would they spend what I assume is a ton of money to 'rebrand' and then do essentially nothing other than a slightly different font. 

As the kids say, this is a bit "sus." 

Also, aside from baby blues, I just don't care about uniforms. I'm not one of those guys who knows players number. Yeah, I know 34 and 7, 14, 3, 6, 29... I believe Cuddyer was 5. Denny Hocking was 7. Of the 60+ guys who put on a Twins uniform in 2022, I bet I coudln't accurately tell you 10 of their uniform numbers. Arraez 2. Lewis was 1. Correa was 4. That may be about it. 

Link to comment
Share on other sites

I was expecting something almost exactly like this - A tweak that 95% of fans wouldn't even notice without seeing the two side-by-side. Nobody's going to be blown away by it, and I can understand not liking it. It's clear that the goal here was to not lose any of the identifiability, but to make the spacing on everything a little more even, and the lines are a little bolder and more uniform. The main reason to do this is that it'll look just a tiny bit clearer and read just a tiny bit better when printed at small sizes, or when viewed at a distance, like on a player's cap.

 

THAT SAID, is that T Kasota Gold or is that just lighting?????? (Even if it is, they play around with the colors a lot on novelty caps like this, so it's hard to be totally sure that the standard T isn't still white)

 

EDIT: I looked at the "southwestern" themed hats for the other MLB teams and all of them had the white in their logos replaced with beige for this particular series of hats, so it's very safe to assume that the Twins TC emblem will continue to use a white T.

Link to comment
Share on other sites

Prefer the current design with the T "hugging" the C. To my eye that actually looks cleaner and more classic. It's also more specific to the team. The potentially updated logo looks more generic. Have also never liked the use of gold in recent years and wish it'd go away. 

Link to comment
Share on other sites

I don't mind the gold T but if they go with design on both side of the TC, it'll have negative effect. This kind of thinking does nothing to promote a winning attitude so why even bother!! If they don't have any idea how to do it ask some old fans how to regenerate what has been lost. 

Link to comment
Share on other sites

1 hour ago, Seth Stohs said:

I'm not buying it. Why would they spend what I assume is a ton of money to 'rebrand' and then do essentially nothing other than a slightly different font. 

As the kids say, this is a bit "sus." 

Also, aside from baby blues, I just don't care about uniforms. I'm not one of those guys who knows players number. Yeah, I know 34 and 7, 14, 3, 6, 29... I believe Cuddyer was 5. Denny Hocking was 7. Of the 60+ guys who put on a Twins uniform in 2022, I bet I coudln't accurately tell you 10 of their uniform numbers. Arraez 2. Lewis was 1. Correa was 4. That may be about it. 

With the pitchers, it's probably because Rocco didn't leave them on the mound long enough to get familiar with them.* 

*I'm not a Rocco/"Spreadsheet" basher (more toward the opposite, in fact). It just seemed like a smart-aleck thing to say before someone else did. ?

Link to comment
Share on other sites

1 hour ago, Unwinder said:

THAT SAID, is that T Kasota Gold or is that just lighting?

The UniWatch article notes that all the "southwest" caps had that cream color instead of white.

An interesting idea being discussed in the comments of the UniWatch article is that they may rebrand from the Minnesota Twins to the Minneapolis Twins or Twin City Twins, as not many professional teams use state names anymore, most use city names.

Link to comment
Share on other sites

2 hours ago, Seth Stohs said:

I'm not buying it. Why would they spend what I assume is a ton of money to 'rebrand' and then do essentially nothing other than a slightly different font. 

Years ago, I worked for, let's say "Generic Hospital." The organization spent a gazillion $ on consultants and rebranding. Expectations were high. Want to know what they came up with?

"The Generic Hospital." Fell flat.

Link to comment
Share on other sites

54 minutes ago, mikelink45 said:

The team really knows how to liven up the off season.  How about new Twins underwear?

Yeah! That way we can be sub rosa fans until the Twins win the division, thus avoiding potential embarrassment if they again falter, but if they take the division we can drop our pants and prove we've been supporting the Twins, as well as other things, all along!

Link to comment
Share on other sites

I find this whole "rebranding" thing a waste of time and money. Like Dunkin Donuts spending millions to drop Donuts from their name. Whoppee! I'm sure millions of new customers ran out and stocked up on Dunkins after the name change. WTF!

Or if anyone else remembers back when 3M, after a CEO change at the top, spent tens of millions changing their well-known blue "3M" to a red "3M". New guy must have been a genius. I don't know about all you other old-timers but I quick jumped in my truck and bought a couple hundred more cases of sticky notes pads right after. Something about the color change inspired me do it...

Hell, I'm still wearing my Vikings stocking cap I bought for their first trip to the Super Bowl. Getting the same result from that cap as all the other caps the Vikings have "re-branded" since... still no trophy.

Deep breath... okay, I fell better. The Twins will win,.. The Twins will win... in their spiffy new uniforms

Relapse! Relapse! Call the guys in white coats... uh, do they still wear white coats? Mauve? Stripes down the leg? WTF is mauve?

Link to comment
Share on other sites

4 hours ago, DocBauer said:

Just wondering, is that "T" really gold? (light gold) Or is it maybe off white as a hat to be worn with some cream uniforms? Really looks more cream than gold to me.

But who knows with that lighting. Could be just a single snapshot of a single proposed hat of many that will be offered in 2023.

 

4 hours ago, chaderic20 said:

The UniWatch article notes that all the "southwest" caps had that cream color instead of white.

An interesting idea being discussed in the comments of the UniWatch article is that they may rebrand from the Minnesota Twins to the Minneapolis Twins or Twin City Twins, as not many professional teams use state names anymore, most use city names.

It looks cream to me also, as opposed to gold. I hope the home unis will follow suit, cream instead of white or powder blue or red. Regarding the blue, this is not 1977. We don't look like the Twins wearing red.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
 Share

The Twins Daily Caretaker Fund
The Twins Daily Caretaker Fund

You all care about this site. The next step is caring for it. We’re asking you to caretake this site so it can remain the premier Twins community on the internet.

×
×
  • Create New...