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Wolfson: More Twins Firings

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#21 Parker Hageman

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Posted 25 October 2012 - 04:21 PM

This news is a shame. I had a nice experience with Mr. Klinger a few years back when he sent me the mp3 to the Hormel Weiner Winner song to use at my wedding dance.


As someone who is getting married next year, I demand you send me this .mp3.

"You spend a good piece of your life gripping a baseball and in the end it turns out that it was the other way around all the time." -- Jim Bouton, "Ball Four"


#22 mike wants wins

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Posted 25 October 2012 - 04:41 PM

Congrats Parker. Marriage is awesome.

What I just typed is probably an opinion, not a fact. I mean, I'm usually right, so you should maybe assume it is or will be a fact soon, but that's up to you. :) Also, I am NOT trying to convince anyone I am correct, I'm just talking here, not arguing.


#23 twinsnorth49

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Posted 25 October 2012 - 05:29 PM

Congrats Parker. Marriage is awesome.



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#24 Twins Twerp

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Posted 25 October 2012 - 05:56 PM

Are we talking about a sex scandal in the Marketing Department of the Minnesota Twins?

#25 twinsnorth49

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Posted 25 October 2012 - 06:05 PM

Well, Spideyo did say that Ms. Sammon was interested in him, perhaps you're on to something here.

#26 JB_Iowa

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Posted 25 October 2012 - 08:01 PM

Well, this wasn't what I expected to read (or hoped to read) when I opened this thread.

Just hoping that they demote Dave St. Peter back to marketing and get a new President.

#27 Rosterman

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Posted 25 October 2012 - 09:01 PM

What was wrong with the Twins commercials?
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#28 LaBombo

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Posted 25 October 2012 - 09:49 PM

And my point is that improving one doesn't necessarily preclude you from also improving the other. Terry Ryan's focus is on improving the product on the field. Another part of the organization is responsible for marketing. If the product on the field does improve, that will help sell tickets. While that makes marketing easier, it isn't the only factor that sells tickets.

My own take, based on the limited exposure I had to the Twins marketing efforts, is that they produced some clever TV and radio spots, but I'm not sure they alone would cause many people to consider going to games (and I thought some of them were downright amateurish). I have no idea how well the marketing folks worked with local businesses to generate additional revenues or performed any other aspect of their jobs. Apparently, someone thought it could be done better.

For the Twins to be successful financially, they need both the "product development" and "marketing" sides of the house to do their jobs well.


Guess I missed the part where I mentioned Terry Ryan. Maybe you can show me. And your belief that the realization by St. Peter that the marketing was substandard just happened to coincide with a steep plunge in attendance and train wreck performance on the field is suspect at best.

#29 Giles Ferrell

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Posted 25 October 2012 - 11:51 PM

Wow. I would never have thought the marketing folks got the ax too. I thought their commercials were still top notch this past season.

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#30 PseudoSABR

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Posted 26 October 2012 - 12:43 AM

Wait. We're endorsing marriage now? Wtf guys.

#31 Brock Beauchamp

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Posted 26 October 2012 - 06:57 AM

Guess I missed the part where I mentioned Terry Ryan. Maybe you can show me. And your belief that the realization by St. Peter that the marketing was substandard just happened to coincide with a steep plunge in attendance and train wreck performance on the field is suspect at best.


We have absolutely no idea why they were fired. Speculating that it was based on declining attendance is suspect at best. It could have been for any reason.

#32 benchwarmerjim

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Posted 26 October 2012 - 07:19 AM

I was not a big fan of the 'Deep Twins Thought' commercials last year. I cant remember if they ran any other ad campaign (The Bert/puppets singing ad was for the Minnesota State Lottery). As for why these people were let go, it probably boils down to the higher ups wanted to go in a different direction.

#33 mike wants wins

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Posted 26 October 2012 - 07:53 AM

No sarcasm, shockingly I know, from me on marriage, it is a wonderful thing to spend your life with your best friend.....

#34 Jim Crikket

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Posted 26 October 2012 - 08:59 AM

Guess I missed the part where I mentioned Terry Ryan. Maybe you can show me. And your belief that the realization by St. Peter that the marketing was substandard just happened to coincide with a steep plunge in attendance and train wreck performance on the field is suspect at best.


Guess it was this:

My point was that obviously a crappy product is harder to sell, and I'd expend most of my energy improving the product rather than the marketing. If the Twins need to revamp their marketing strategy with a "tough times" outside firm, that would tell me all I need to know about how they view their chances of contending next year, and quite a bit about the year after.


If referring to focusing energy on improving the product on the field isn't referring to Terry Ryan, I guess I don't know who it is referring to. And I'm not saying anything about these decisions were coincidental. They had causes, but as Pig indicated, we don't know what they were. I obviously do feel that addressing whatever those causes were should have absolutely no effect on the "energy" put forth to improve the product on the field.
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#35 JB_Iowa

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Posted 26 October 2012 - 10:57 AM

I was not a big fan of the 'Deep Twins Thought' commercials last year. I cant remember if they ran any other ad campaign (The Bert/puppets singing ad was for the Minnesota State Lottery). As for why these people were let go, it probably boils down to the higher ups wanted to go in a different direction.


I agree - the deep thought commercials were really bad. My all time favorite commercial was the Pitchers Ode to Joy.

I have to think about who was pitching for the club (including Bonser, Rincon, Liriano, Nathan, Neshek et. al.) but the words stick with me.

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#36 Boom Boom

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Posted 26 October 2012 - 11:07 AM

It's about time... these maniacs sawed Johan Santana in half, and he never recovered.

#37 Mauerzy4Prez

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Posted 26 October 2012 - 12:48 PM

These would seem to fall under the direction of someone other than Terry Ryan, so I question what they would have to do with improving performance on the field. One would hope that Dave St. Peter and the other brass are smart enough to know that when the product on the field sucks for a couple of years, it's probably not the Marketing team's fault if ticket demand falls dramatically. At the same time, it could be argued that almost anyone can run a successful marketing organization when times are good. The test of abilities comes when times get tougher. There are independent marketing firms that specialize in dealing with "tough times" and I wouldn't be surprised if the Twins "outsource" more (if not all) of their marketing function going forward.


When you say almost anyone can run a successful marketing organization, do you refer to anyone as any marketing professional? Or just any Joe Scmoe coming in off the street? I know marketing isn't always seen as one of the most difficult degrees to attain when comparing it to engineering/science/etc... but that does not mean that there are no special skills needed to be a good marketer. It in fact does take a lot of hard work and someone who has a very strong business acumen to be successful in that field.

I think people should take a look at what other local big businesses have done in the last few years when times are tight and revenue is down. If there is no foreseeable growth in revenue in the near future, and the company cannot raise expenses to grow their sales, they must cut internal costs and try to maintain the same level of profit that they currently have. I.e. Best Buy... when things got very bad in the economy about 3 years ago, BB was clearing out entire departments and firing people left and right. The first major department to get completely wiped... MARKETING.

The Twins might be doing the same thing here. They don't see any major growth in revenue in next 3-5 years, and the only way the team can afford to bring on new and better plays is to create more money by cutting expenses internally. It is really not fair to the people in that department because they did everything in their power to keep people in the seats. The scouting department, front office, and all-mighty Pohlad boys are the ones that put a horrific team on the field after they pulled a fast one on the general public and convinced them to buy a new stadium for the team. As a long standing season ticket holder and die hard fan of the Twins... this is extremely disappointing. The honeymoon is over guys, it's only a matter of time before the public all stops caring and isn't willing to pay the prices you expect to get.