These would seem to fall under the direction of someone other than Terry Ryan, so I question what they would have to do with improving performance on the field. One would hope that Dave St. Peter and the other brass are smart enough to know that when the product on the field sucks for a couple of years, it's probably not the Marketing team's fault if ticket demand falls dramatically. At the same time, it could be argued that almost anyone can run a successful marketing organization when times are good. The test of abilities comes when times get tougher. There are independent marketing firms that specialize in dealing with "tough times" and I wouldn't be surprised if the Twins "outsource" more (if not all) of their marketing function going forward.
wouldnt that apply for a pitching coach and manager as well?
Well, I've never heard of any third party that provides managers and pitching coaches to teams wishing to outsource those responsibilities, but it might be an interesting business to get in to... you hire all of the guys who just seem to get recycled from one team to another and sell their services out to teams that can just send them back to you in exchange for someone else when they aren't working out. Interesting idea.
But on the off chance that you're actually asking if the "test of abilities comes when times get tougher" also applies to managers and pitching coaches, the answer is "absolutely." But again, evaluating performance of managers/pitching coaches and Marketing staff have nothing whatsoever to do with one another and it's highly unlikely that the same person(s) is/are even doing the evaluating.