It got Price and Sale out of the game and gave the Twins a better chance of winning (and got them the win against Sale)
I thought my wording clearly would exclude guys like these two. And Boston's bullpen is pretty good. You pick your poison, with that team.
And I also took pains to say I agree with the general rule you stated, implying it is optimal on average.
Results against one guy, such as Colon, don't necessarily sway me much. And the Twins are overall swinging the bat so poorly, that I don't know if any particular tactic will help. Colon consumed only 82 pitches in his 7 innings, facing 28 batters, so maybe the Twins were trying the go-after-him tactic at times, and simply failed. The next pitcher the Rangers ran out there had a larger ratio of 22 pitches for just 4 batters, for whatever that's worth - different batting tactics, or simply a different pitcher with different style, I dunno.
Texas batters went with the standard tactic, against a very good starting pitcher, resulting in 132 pitches for 31 batters in the entire game, and yet also failed.
Back (somewhat) to the thread topic: with so few pitches from one side of the box score, at least, I see that the game was completed in a crisp 2:21. In this day and age, I consider that a good thing for the sport.