On Monday morning, the Star Tribune's Michael Rand (aka @Randball), wondered aloud why people were still watching the Minnesota Twins.
While it may seem very active when logged onto Twitter, the recent statistics suggest that the TV landscape for the Minnesota Twins is increasingly becoming a very lonely world. Since the losing seasons have begun to pile up, the team has lost viewers at a swift pace.
In November 2013, the Star Tribune reported that the Twins were averaging 73,000 households locally -- a far cry from the 2010 heyday when over double that amount (152,000 households) would tune in all summer long. This year, according to the BusinessJournal.com, the team lost nearly a quarter of their ratings over the first-half of the 2014 season. According to Forbes.com's recently released statistics, the Twins are down to averaging 71,000 households this year -- meaning 2,000 more households have purged themselves of having to watch this team.
Not all is lost for the organization, however. According to the Forbe's report, the Twins still remain - on average - the third-highest watched program in prime time locally.