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Where do Twins rank in MLB ticket prices?

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Previously posted at http://wp.me/p1YQUj-2Kb


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I have been keeping track of Minnesota Twins ticket prices for some time and you can see my work on the Twins Ticket Price History page. Based on how I calculate Twins ticket price averages I have the Twins with an average ticket price of $30.68. TMR (Team Marketing Report) publishes their MLB FCI (Fan Cost index) each year and this year according to their formula they have the Minnesota Twins with an average ticket price of $32.59. Why the difference in our average ticket prices? It could be many different things but as long as we each approach our data in a consistent format each year the numbers will remain valid. My goal is to track Twins ticket prices from year to year and I don't do any comparisons to the other MLB teams. TMR on the other hand is interested in comparing where each team stands in their FCI of which average ticket price is an important piece.
The other day TMR put out this chart showing 2014 MLB average ticket prices.

(Click on the chart twice to make it larger and easier to read)

In 2014 the Boston Red Sox have the highest average ticket price at $52.32 and the San Diego Padres have the lowest average ticket price at $16.37. The Red Sox have had the highest average priced MLB ticket since 2011 when they took over the crown from the Chicago Cubs. As I mentioned earlier, the average MLB ticket price is $27.93. The Twins average ticket price of $32.59 ranks them with the seventh highest average ticket price moving up one spot from last year. Eleven teams have rank above the MLB average ticket price and 19 teams rank below the average. Of the 10 teams that appeared in postseason play in 2013, seven of them had ticket prices that fell below the MLB average ticket price.


So back to the Minnesota Twins and where their ticket prices have ranked according to TMR since 2006.


2013 at Target Field - Team record was 66-96. MLB average ticket price was $27.73. Twins average ticket price was $32.59 ranking them with 8th highest average ticket price.


2012 at Target Field - Team record was 66-96. MLB average ticket price was $26.98. Twins average ticket price was $33.04 ranking them with 5th highest average ticket price.


2011 at Target Field - Team record was 63-99. MLB average ticket price was $26.91. Twins average ticket price was $33.04 ranking them with 6th highest average ticket price.


2010 at Target Field - Team record was 94-68 and in postseason. MLB average ticket price was $26.74. Twins average ticket price was $31.47 ranking them with 7th highest average ticket price.


2009 in Metrodome - Team record was 87-76 and in postseason. MLB average ticket price was $26.64. Twins average ticket price was $21.70 ranking them with 17th highest average ticket price.

2008 in Metrodome - Team record was 88-75. MLB average ticket price was $25.43. Twins average ticket price was $20.68 ranking them with 19th highest average ticket price.

2007 in Metrodome - Team record was 79-83. MLB average ticket price was $22.77. Twins average ticket price was $19.27 ranking them with 20th highest average ticket price.

2006 in Metrodome - Team record was 96-66 and in postseason. MLB average ticket price was $22.21. Twins average ticket price was $17.26 ranking them with 21st highest average ticket price.

So what does all this prove? I am not sure but the Twins organization is fond of saying that the Minnesota Twins should not be compared to organizations like the Yankees, Red Sox, Dodgers, Cardinals etc. because the revenue numbers are very different. While that is true, how can the Twins justify such high average ticket prices when their payroll is nowhere near the top and their record on the field is one of the worst each of the last three years but yet they have asked their fans to pay ticket prices that are 7th, 8th, 5th, and 7th highest in all of major league baseball. In the National League the Cubs have put a bad product on the field and been gouging their fans for years and it looks like the Twins have become the Chicago Cubs of the American League both in play and in average ticket prices. Owner Jim Pohlad and everyone in the Twins organization should be pretty embarrassed by these numbers.
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  1. Highabove's Avatar
    Going into year one at Target Field, the Twins raised their Ticket prices an average of 45%.
    The Twins gave two reasons for doing this.
    1 The Team would now be responsible for the cost of operating their new stadium.
    2 The additional Funds were needed to fund a substantially larger payroll. 100+ m
    Much of the anger and obsession with the dropping payroll comes from this issue.
    Despite last year's declining attendance, the Twins still enjoyed the 6th highest earnings in Baseball. Much of this can be attributed to the Twins high ticket price structure.
    The Twins had the option of continuing to be a small market Team with a brand new stadium. Pittsburgh, Cincinnati and San Diego chose this route. These teams brought their small market prices with them to their new stadiums.
    The Twins chose the other route. Jerry Bell proclaimed that the Twins were now a mid market franchise, the days of being a small market team were now over.
    When it comes to the price of attending a Twins game, a portion of that statement is true.
    Updated 04-11-2014 at 02:40 AM by Highabove
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